This investment banking firm contracted us to spearhead the firm’s image as a solid Wall Street player with finely honed expertise in the following industry sectors: Media and Communications; Healthcare; Shipping and Transportation; and Retailing. We developed and fortified relationships amongst lead bankers and top equity analysts with key financial editors/reporters, influential trade publications and targeted regional dailies through analyst round table discussions at the firm and one-on-one interviews. We built relationships with ABC, CNN, CNBC, and Bloomberg producers, which resulted in firm analysts repeatedly invited to speak on industry-specific subjects. We locked in a regular guest spot for the firm’s Head of Trading department on World News This Morning/CNBC. Additional coverage included The Wall Street Journal, The New York Times, CNBC, FNN, Fortune, Forbes, Newsweek, Bloomberg Business Radio, Dow Jones Service, Advertising Age, Business Week and Institutional Investor.