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PILLA High Performance Eyewear contracted Raker Goldstein to build visibility and drive sales for its multiple sports verticals which are driven by their hand-crafted Italian high performance eyewear. RG has helped the company strategically introduce its eyewear to golf tour professionals, the news media, prospective retailers along with bridging and maximizing new relationships with industry alliances in synergistic fields such as shooting, hunting, and equestrian sports.  Weaving a rich tapestry of news media generation, managing social media platforms, coordinating grass roots marketing events and positioning the company’s CEO and lead designer as an unparalleled source and authority on high performance eyewear are central to our PR and marketing efforts.  To date, we have garnered national buzz in relation to top sports personalities’ embrace of the edgy line, delivered numerous consumer and trade publicity hits, managed an aggressive social media platform to keep the company fresh and vital online while providing day to day marketing expertise, counsel and execution to keep PILLA on track to reach the growth it seeks.

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Raker Goldstein has exceeded our expectations across the board. The Raker Goldstein Team is smart, creative, resourceful, easy to work with, professional and passionate about their work and our partnership. They have been a true asset to PILLA and I highly recommend Raker Goldstein.

 

Daniel Herrick, COO
Pilla High Performance Eyewear
Ridgefield, CT

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