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CASE HISTORY: Health Decisions
Our accomplishments on behalf of this innovative Chapel Hill, NC-based clinical research organization include generating positive corporate profiles in The Herald Sun and The Charlotte Observer, the Associated Press in addition to interviews for the company's chief executive officer and executive vice president with The Wall Street Journal, Dow Jones News Service, The Financial Times, The New York Times, The Economist, The Star-Ledger, R&D Directions, SCRIP, and BusinessWeek. We generated interviews by jumping on hot drug issues in the news or those we anticipated becoming newsmakers and offering swift, provocative insights from our client. In our second year of service for Health Decisions, we coordinated a profile in the coveted "Entrepreneurs" section of Forbes plus interviews on CNBC's "The Edge" and on the popular CNNfn program, "Entrepreneur's Only."
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