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Hamrah's
Hamrah’s, an upscale women’s specialty store in Cresskill, New Jersey, a recipient of Harper’s Bazaar’s distinctive Style Leader award, contracted Raker Goldstein & Co. to increase its visibility among the store’s core demographics. Our activities focused on building relationships with Bergen County organizations, developing cross-promotional opportunities, generating fashion-related content to encourage national and regional lifestyle news coverage and coordinating special events such as philanthropic fundraisers and a 50th anniversary celebration. Our efforts resulted in the introduction of valuable community members and potential customers to the store and an array of publicity coverage for both the shop's unique story and ownership, garnering recognition as a fashion retail icon.
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Chakra Restaurant www.chakrarestaurant.com
This New York City-style, ultra-romantic restaurant with an emphasis on organic and regionally sourced ingredients in Paramus, NJ, called on Raker Goldstein to create a solid buzz about its exotic culinary and lounge offerings. In the first four months, our efforts resulted in international television exposure and a host of local publicity. Consumer impressions for this brief timeframe exceeded 100 million. Raker Goldstein works with Chakra to build its weekday lunch business and late night bar scene through strategic community relations and guerilla marketing tactics. Coordination of high profile cooking demonstrations for its acclaimed chef, as well as outreach to area movers and shakers, targeted special events coordinators, party planners and wedding consultants, are part of our efforts to raise the awareness level of this distinctive restaurant.
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AXIA Taverna www.axiataverna.com
This modern, yet elegant Greek restaurant, contracted us to raise awareness in the local metropolitan communities of their refreshing take on Greek cuisine. In addition to general publicity initiatives, we implement community and guerilla marketing efforts, and consult on promotional strategies to increase the restaurant’s visibility and recognition. Supplementing efforts to build its dinner business, Raker Goldstein & Co. also works to capture the valuable patronage of the surrounding corporate community to generate business during off-peak periods through lunch and private event bookings. In the short time Raker Goldstein & Co. has assisted AXIA Taverna, we have generated television coverage and repeat publicity in publications key to reaching the restaurant’s patron base. Consumer impressions thus far exceed 2.7 million.
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Health Decisions, Inc. www.healthdec.com
Our accomplishments on behalf of this innovative Chapel Hill, NC-based clinical research organization include generating positive corporate profiles in The Herald Sun and The Charlotte Observer, the Associated Press in addition to interviews for the company's chief executive officer and executive vice president with The Wall Street Journal, Dow Jones News Service, The Financial Times, The New York Times, The Economist, The Star-Ledger, R&D Directions, SCRIP, and BusinessWeek. We generated interviews by jumping on hot drug issues in the news or those we anticipated becoming newsmakers and offering swift, provocative insights from our client. In our second year of service for Health Decisions, we coordinated a profile in the coveted "Entrepreneurs" section of Forbes plus interviews on CNBC's "The Edge" and on the popular CNNfn program, "Entrepreneur's Only."
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Adler Aphasia Center www.adleraphasiacenter.org
Adler Aphasia Center, the metropolitan area’s first dedicated aphasia support and community center, provides people with aphasia, their caregivers, speech pathologists and the medical community with information, programs, workshops, lectures and other opportunities for support and empowerment. Aphasia, a communication disorder affecting nearly 1 million Americans, is most frequently acquired through brain injury such as stroke. While very common, the condition is often undiagnosed and untreated. Our education campaign embraced a number of approaches, from public relations to community relations, grass roots marketing, media relations to public relations to promote health industry awareness. Each approach contributed to enhancing public and health professional awareness of aphasia. Raker Goldstein conceived and coordinated Aphasia Awareness Day, an educational event and celebration of what can be accomplished by people with aphasia. The successful event, which received Mayoral proclamation, brought together over 200 civic and state dignitaries, speech pathologists, social workers, hospital staff, aphasics and their caregivers and the news media. To date, Adler Aphasia Center has been featured on WINS-AM 1010 Radio (the nation's most listened to talk radio station), WABC-TV, WMBC-TV, NJN-TV, News 12 New Jersey Television, The Record, The Shopper News, PrimeTimes in Bergen, County Seat, Lifemanagement.com/ nextsteps and The Bergen County Council of Churches website. Raker Goldstein generated over 46,000,000 consumer impressions on behalf of aphasia and Adler Aphasia Center, and the number continues to grow.
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Naomi Berrie Diabetes Center www.nbdiabetes.org
In less than 3 years, we have generated close to 50,000,000 consumer impressions for this innovative, family-oriented diabetes treatment center at Columbia Presbyterian Medical Center in New York City. Our goal is to enhance its visibility and help increase its northern New Jersey patient base. We generate exposure opportunities for the Center's many experts who range from registered dieticians and exercise physiologists to pediatric endochrinologists and molecular genetics researchers, with publicity resulting in several print and broadcast outlets in the New York metropolitan area including The Star-Ledger, News 12 New Jersey, the Daily News (NY), News 12 The Bronx, WABC-TV as well as national outlets Reuters News Service, Child Magazine, Good Housekeeping, Pathfinder's Travel and Diabetes Self-Management, among others.
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Holy Name Hospital www.holyname.org
This Teaneck, New Jersey community hospital asked us to help put their Northern New Jersey Center for Sleep Medicine on the map, starting with a campaign during the National Sleep Foundation's annual Sleep Awareness Week observance. Our efforts on their behalf resulted in feature stories on sleep disorders with insights from the Center's co-directors in the Associated Press, The Record, Options Magazine, North Jersey Community Newspapers and regional newspapers across the country, all cumulatively generating over 23,000,000 consumer impressions. We were also commissioned to write a feature story for Commerce Magazine about Holy Name's evolution in becoming the "Hospital of the Future," which involved interviewing dozens of senior executives on everything from integrated technology and CT/PET scan imaging to interior design, information systems, patient amenities, planning and patient care.
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Hewlett-Packard Company www.hp.com
Beginning in 1997, we provided the marketing agency for HP's Ink Jet Business Unit and Printing divisions with regional, national consumer and news outreach to celebrate the vast creative uses of home PCs, scanners, digital cameras, printers and paper good products that HP markets. We were also responsible for publicity of Printsville.com, HP's family-friendly Web site for free computer crafting ideas and activities, the HP "Inventor Center," a traveling museum exhibit encouraging the inventor inside every child and the HP Annual Young Writers Contest. We generated tremendous coverage for HP products and activities, including The New York Times, USA Today, The Chicago Tribune, WABC-TV, WNBC-TV's "Wednesday's Child," CosmoGirl!, Child, Creative Classroom, Teaching K-8, PC Magazine, FamilyPC, ParentGuide, The Parent Paper, Bridal Guide, For the Bride by Demetrios and many others.
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Furman Selz
This investment banking firm contracted us to spearhead the firm's image as a solid Wall Street player with finely honed expertise in the Media and Communications, Health Care and Shipping and Transportation areas specifically. We developed relationships amongst lead bankers and top equity analysts with key editors/reporters from The Wall Street Journal, Forbes, Fortune, Business Week, Newsweek, The New York Times, influential vertical trade publications and targeted regional dailies, through round tables and interviews. These relationships translated into credibility-building exposure for the firm and its executives in influential domestic and international media.
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The Society for Direct Investing
This not-for-profit organization based in Savannah, Georgia hired us to implement a consumer awareness campaign to educate small and large investors alike about the ins, outs and advantages of direct investing. We coordinated numerous interviews for our spokesman, a professional money manager/syndicated financial columnist, resulting in the association's toll-free number getting flooded with consumer inquiries. Publicity resulted in "Good Day New York" on WNYW-Fox 5 (this television interview alone generated 1,600 telephone calls in less than an hour), Money, Inc., Business Week, U.S. News & World Report, Individual Investor, Pittsburgh Post-Gazette, Philadelphia Inquirer, KSDO-AM Radio's "Your Money Matters" (top-rated San Diego financial show distributed throughout California), among others.
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PressPoint www.presspoint.com
We handled national, international and trade public relations for this publishing upstart that was created by former president and chief operating officer of The New York Times, Lance Primis. Our efforts on behalf of this global newspaper distribution service and in conjunction with their marketing agency resulted in the company's senior executives being profiled on the top business show, CNBC's "The Edge," as well as featured in several influential broadcast, print and Internet news outlets including: The New York Times, New York 1, USAToday.com, LosAngelesTimes.com, Reuters News Service, Bridge News Service, Advertising Age and International Herald Tribune. We identified exposure and relationship opportunities that helped PressPoint attract additional mastheads as well as hotel and conference center alliances. Since our tenure, Press Point has added over a dozen more mastheads and carriers as well as being available in select Border's Books and Music stores.
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Fodor's Travel Publishing www.fodors.com
Contracted by the marketing agency for Fodor's Travel Publishing unit, we developed exposure opportunities for surveys and corporate developments that highlight the publishers' expertise in travel-related issues for leisure and business travelers. We generated substantial coverage of business travel surveys in The Wall Street Journal, USA Today, Associated Press, Reuters, CNNfn.com, The Financial Times, and several top tier in-flight magazines.
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Sheraton Hotels www.starwood.com
We handled national, international and trade public relations for this division of Starwood Resorts and generated several high profile stories on the company and various corporate developments in many top-tier outlets. We served as advisors to Starwood Resorts / Sheraton Hotels' marketing team on all aspects of public, media and financial relations. Coverage has resulted in Associated Press Television Network, BrandWeek, CNBC's "The Edge," CNN Headline News and The Wall Street Journal.
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Jozev Products www.jozev.com
This specialty food/sundry distributor, well-known as a trailblazer in catering to the needs of U.S. correctional facilities contracted us to help establish its new line of private-label Kosher products targeted at Hispanic and other ethnic communities. Representing Jozev Products’ line of Kosher foods has allowed us to establish valuable relationships with influential private-label trade publications who expect to hear from us again with new product announcements and developments in Kosher products. Within our first few months, top business-to-business and trade magazines Private Label Buyer, Private Label Magazine, Product Alert, Today’s Grocer, and Food Distribution Magazine published favorable new product reviews for Jozev Products. Additionally, recent publicity efforts for Jozev facility relocation plans have garnered local television and print coverage.
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EcoMall.com www.ecomall.com
Our goals for the EcoMall, one of the oldest and largest environmental portals on the Internet, were to stimulate its visibility and increase advertising revenues for its Green Shopping Magazine. Activities focused on building relationships with reporters covering the environment, retailing and technology to position the EcoMall's founder as an industry expert on renewable energy and green product merchandising. Coverage resulted in several regional newspapers running EcoMall's tips for incorporating green choices into everyday living, in addition to coverage in Associated Press and MSNBC.com among other Internet news sites.
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Elizabeth Lee Designs www.elizabethlee.com
This company was founded by a woman in Bluebell, Utah who wanted to breastfeed her son while outside her home, but couldn't find clothing to allow for comfortable, practical nursing. She designed a wonderful line of clothing patterns for breastfeeding women and asked us to literally put her company on the map. We wrote and designed a comprehensive nursing-in-public information kit that focused on comfortable and discreet public nursing and distributed it to our print, radio and television contacts across the country. We generated tremendous coverage for this client in newspapers and magazines nationwide, tripling her sales within several months.
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Veronique Delachaux Paris Maternity Fashions www.veroniqued.com
We provided consulting, corporate and editorial writing and media relations for this fashion-forward, upscale maternity shop in New York City specializing in Donna Karan-inspired designs for savvy, sophisticated pregnant women. Activities also included identifying and contacting high-profile pregnant mothers and celebrities to encourage the wear of our client's designs for publicity purposes. Publicity has been generated in American Baby, New York Magazine, McCall's, Chicago Tribune and through Scripps Howard News Service.
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"Milk, Money & Madness: The Culture & Politics of Breastfeeding in the United States" (Bergin & Garvey Publishers: 1995)
The authors of this fascinating "why-to" book on breastfeeding contracted us, along with their publisher, to manage a national campaign on behalf of their highly controversial work. Authors Naomi Baumslag, M.D., M.P.H, Clinical Professor of Pediatrics at Georgetown University Medical School and science writer Dia Michels were provided with media training by our company before a national media tour which resulted in tremendous television and radio coverage including "Parents' Helper" show on the former America's Talking division of CNBC, "The Exchange," a top magazine format program on Connecticut Cable, a dozen radio interviews on news and alternative health radio programs as well as a review in Child magazine.
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Fairy Tales Hair Care www.fairytaleshaircare.com
Since 2004, Raker Goldstein has conducted a number of lice prevention education campaigns for this natural line of children's hair care products and its Rosemary Repel line which contains herbs shown to prohibit head lice infestation. Thus far, consumer impressions have exceeded 18 million impressions, with features in Parents, Big Apple Parent, The Sacramento Bee, The Miami Herald and ParentGuide. Raker Goldstein also works with school nurses, pediatricians, camp directors and health personnel to educate professionals routinely dealing with children about the importance of preventing head lice, as opposed to simply treating it with harsh chemicals. Our research and recommendations led Fairy Tales Hair Care to reformulate its Rosemary Repel® product line to increase its levels of essential oils. Raker Goldstein also handles publicity for the entire Fairy Tales Hair Care for Children line of products that includes Lifeguard Shampoo, Super-Charge Detangling Shampoo, Energizing Leave-In Detangling Spray and Static Free Leave-In Detangling Spray. Raker Goldstein handled new product debuts for Summer 2005 including Lemon-Aid Conditioner, CoCo Cabana Leave-In Sun Spray and Lice Good-Bye™, a lice treatment product that contains no harsh chemicals. Raker Goldstein also handled regionalized media outreach announcing salons offering Fairy Tales Hair Care for Children products to their clients.
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Guess How Much I Love You™ Natural Care for Little Ones www.dgmsinc.com
DGMS, Inc., the makers of the Guess How Much I Love You™ Natural Care for Little Ones skin care products, contracted Raker Goldstein to handle publicity in relation to their Guess How Much I Love You™ Natural Care for Little Ones collection. Our activities include broad-based consulting, editorial and promotional writing, and outreach to national news media to stimulate publicity through studio audience giveaways, product placement and general publicity. Raker Goldstein’s outreach efforts resulted in two episode product placements and twenty on-screen credits on The Learning Channel’s renowned A Baby Story. Additional coverage to date includes VA Newswire and Fort Worth Star-Telegram’s hard copy and Internet editions.
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I.M. Control!™/QualityTime Solutions www.imcontrol.net
QualityTime Solutions, makers of I.M. Control!™, contracted Raker Goldstein to increase the visibility and sales of this instant messaging scheduling software debuted in 2004. Our first initiative was to launch a widespread instant messaging abuse by youngsters campaign targeted at parents and educators to help bring light to the excessive use of instant messaging by youngsters between 8-18 years of age. We researched education and computer experts, hiring a New Jersey educator as our official spokesperson, to help parents understand and manage instant messaging at home. Our efforts also include presenting the software to leading parenting organizations for official recognition and endorsement, resulting in I.M. Control!™ winning some of the industry’s most prestigious awards, including a 2005 Parent’s Choice Recommended Award, The National Parenting Center Seal of Approval, and a 2005 iParenting Media Award. Coverage to date includes MSNBC.com, Parent-to-Parent, a column syndicated to nearly 50 newspapers across the United States, and CyberGuy, the most watched national news consumer technology feature in North America which is a regular fixture on 141 Tribune / Warner Bros. Network television stations.
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Morton's, The Steakhouse www.mortons.com
This popular steakhouse chain contracted us to provide public relations for its Hackensack, NJ location. In addition to broad-based consulting and publicity efforts, our campaign emphasizes community relations and outreach to local corporations, civic leaders, charities and community groups, all geared to increase the visibility and popularity of this nationally renowned steakhouse. Coverage includes Fox News Channel’s Fox & Friends Weekend, The Record, NorthJersey.com, News12.com, LocalWineEvents.com, and Table Hopping with Rosie, resulting in over 50 million consumer impressions.
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Liberty House Restaurant & Catering www.libertyhouserestaurant.com
Liberty House Restaurant & Catering, an upscale dining facility, contracted Raker Goldstein to increase its visibility in the New York, New Jersey area amongst residents, corporations and special events coordinators. We focus our efforts on seasonal promotions, the restaurant's charitable endeavors and relationship building within and beyond Hudson County. We have worked to secure cooking demonstrations and classes for the restaurant’s executive chef at local upscale retailers, introducing Liberty House Restaurant to NJ residents. Our work with area food and restaurant writers is central to our campaign's success. Raker Goldstein’s publicity outreach efforts on behalf of Liberty House Restaurant have resulted in over 17 million of consumer impressions, including Liberty House Restaurant being named “The Best Fine Dining” in Jersey City by New Jersey Monthly and being highlighted in a feature of “Skyline Dining” in The Record.
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McCormick & Schmick's Seafood Restaurant
www.Mccormickandschmicks.com
This popular Portland, Oregon-based restaurant group contracted us to establish a regional presence and generate visibility for its 36th restaurant which opened at Riverside Square in Hackensack, New Jersey in September 2002. To initiate the buzz, we organized a grand opening party which was attended by over 500 civic, corporate and government V.I.P.s and opinion leaders. We continued to provide marketing/advertising consulting, corporate and editorial writing, corporate and community networking, event planning and outreach to regional media to stimulate publicity for the restaurant's fresh-from-scratch dishes and the unique talents of its executive chef. Coverage includes "Food Talk with Arthur Schwartz" on WWOR-AM radio, New Jersey Monthly, NJ Savvy Living, BC - The Mag, The Record, The Star-Ledger, The Food Institute Report, New Jersey Restaurant Food Wine & Spirits Guide, News 12 New Jersey "Daytime Edition," among others, cumulatively achieving over 8,000,000 consumer impressions.
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Precision Custom Coatings www.pcc-usa.com
This US-based global producer and supplier of nonwoven and coated fabrics for the apparel industry and industrial market applications contracted us to raise the awareness of their rapidly growing company and position it as a credible and skilled manufacturer of goods across a vast range of markets. Targeting national as well as international trade media throughout Europe, China, India, and the greater South East Asia region, we secured multiple media placements in publications key to reaching PCC’s customer base, including company profile and byline articles. We also manage identification and coordination of international and domestic conferences for the company through which to participate and build synergistic relationships. Raker Goldstein has also conducted outreach to their customer base to develop strategic relationships with new and existing customers. Additionally, we provide ongoing support with advertising design and placement as well as sales and marketing collateral development.
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