Heidi works with clients to provide intelligent, strategic solutions to their communications and growth challenges. She has designed and managed communications programs for clients of all sizes. Heidi's dedication to providing the news media with well-presented story angles earned Raker Goldstein the Garden State Journalists' 2004 Memorial Award for press release writing. Clients rely on her judgment, candor and ability to transform their marketing messages into campaigns which give their organizations a voice through which to address their markets. Heidi’s approaches deliver results through compelling, educational and responsible campaigns which are as informative to their target audiences as they are effective for clients.

Heidi began her public relations career at Burson-Marsteller, later establishing Raker Goldstein & Co. in 1994. A member of the Board of Directors of The Center for Aware Parenting in New York City, Heidi provides on-going strategic counsel to the Mid-Manhattan Institute for Psychoanalysis and the Greater Hackensack Chamber of Commerce in New Jersey. Heidi received a B.A. from Sarah Lawrence College.

Keith Sly, account supervisor, provides account management and operations services, along with strategy development and implementation. With a background and experience ranging from writing and editing to visual arts, his communication and marketing campaign assistance extends to digital media consultation and graphic design direction. Prior to joining Raker Goldstein & Co., he studied public relations, advertising, television production, and journalism at Fairleigh Dickinson University, from which he graduated summa cum laude with a Bachelor of Arts degree in Communications. He is a member of both the Phi Zeta Kappa and Phi Omega Epsilon honor societies. Keith also earned a Master of Arts degree in Corporate & Organizational Communication from the same institution through the study of strategic communication initiatives, mass media and technical writing, corporate image and identity development, technology in communication management, as well as organizational design and culture, public opinion and persuasion, and an array of general communications and public relations tactics.

Emily Oliff, account coordinator, provides Raker Goldstein clients with a wide array of services including strategic relationship development, special event coordination, media relations and guerilla marketing. Prior to joining Raker Goldstein & Co., Emily studied Public Relations and Journalism at Monmouth University, from which she received a Bachelor of Arts degree in Communications. She is a member of Lambda Pi Eta, national communications honor society.