Working with the Raker Goldstein & Co. team has helped us to not only better define our company and the messages we want to convey, but it has also enabled us to get that message out to our current and potential customers. By developing relationships with reporters, arranging byline articles, and coordinating interviews with our industries’ leading trade publications, Raker Goldstein has garnered regular media coverage in the places we want to be seen. The result: Trustworthy third-party sources speaking positively to our customer pool about our company, and PCC achieving recognition as an industry authority and though leader. Raker Goldstein’s value in generating exposure through pure publicity alone is worth our investment, though through our relationship, we have been able to strategically present PCC in all phases of marketing, essentially creating a multi-pronged approach with one consistent message. Raker Goldstein has been able to distill our highly technical language into messages that impact our target groups. The collateral materials developed by Raker Goldstein, whether they take the form of technical notices, new product announcements, sales materials, brochures, or company newsletters, are presented with a compelling aesthetic and well-composed content. They have taken our advertising initiatives over entirely, from tactical placement and planning, to creative concept development, engaging design, and implementation. Raker Goldstein has also helped in the coordination of trade fairs and industry conferences to present the image of PCC in a way that stands out in tangibly in environments that we must share with our competitors. Much like PCC offers our customers fiber to finish solutions to their needs, Raker Goldstein provides a complete range of marketing assistance, avoiding the additional coordination and administrative complexities that would otherwise be necessary to achieve our marketing goals. We recommend Raker Goldstein & Co. for any business looking to skillfully enhance its public relations and marketing tactics.

Sincerely,

Scott Tesser, President & CEO
Precision Custom Coatings LLC

Throughout our relationship, the Raker Goldstein & Co. team has, without exception, been proactive, easily accessible, and responsive to our needs. We have developed a rapport that alleviates burdens on my time and facilitates the execution of the marketing strategies they have helped to engineer. I know that if there is a marketing issue that needs to be addressed, I can look to Raker Goldstein for skilled counsel. As importantly, Raker Goldstein has consistently provided publicity results by arranging for restaurant reviews, features, recipes, commentary from our executive chef, and more in the key media outlets that reach our patrons. They have produced results ranging from national television to regional radio and a host of local print coverage. From my experience, I am confident that if there is an opportunity out there to gain positive publicity for Chakra, Raker Goldstein is on top of it and they are at the same time working to develop new possibilities. Raker Goldstein has also cast a wide net in its corporate and community outreach, identifying and fostering relationships important to our restaurant. By developing cross-promotional opportunities with synergistic companies, introducing key influencers to the restaurant, and arranging opportunities for us to expand our outreach to the community beyond the walls of the restaurant, Raker Goldstein continues to create interest in our culinary ambitions at Chakra. Their support in the development of an advertising plan as well as the production of artwork to express the essence of all that is Chakra, coupled with the design of marketing materials, has enabled us to adeptly present our carefully honed image and support our publicity efforts. As a flexible and receptive team, Raker Goldstein can quickly act on opportunities and are willing to handle the nuts and bolts of a marketing plan that are vital to ensuring its success. Without reservation, I fully recommend Raker Goldstein & Co., Inc.’s services.

Sincerely,

Philip Chiaramonte, Co-owner,
Chakra Restaurant

Since February 2005, Morton’s, The Steakhouse at The Shops at Riverside has worked with Raker Goldstein & Co. to increase the visibility of our restaurant, broaden regional consumer and corporate awareness of the Morton’s, The Steakhouse brand, and increase revenues.

The work of Raker Goldstein has exceeded our expectations and they have consistently provided us with a hands-on, professional team, a strategic campaign, good ideas, and, most importantly, the ability to help us connect and form relationships with the news media and figureheads in our community. We can depend on their counsel and strong writing skills in all situations.

Since we signed on with Raker Goldstein, the agency has generated 100 million consumer impressions on national TV shows like Fox News Channel’s Fox & Friends Weekend, and a host of New Jersey dailies, magazines and websites.

In addition to generating great publicity, Raker Goldstein has also worked on a multitude of community outreach efforts, including aligning us with area charities and inviting local movers and shakers to our events so we can build those relationships. Raker Goldstein has coordinated cooking demonstrations at local upscale retailers for our executive chef, providing a showcase for his culinary talents, while encouraging patrons to come to visit our restaurant.

Raker Goldstein’s creativity, enthusiasm, attention to detail, professionalism and ability to produce results have made them an absolute pleasure to work with.

We enthusiastically recommend Raker Goldstein & Co.

Sincerely,

Kendra Perrine, Sales & Marketing Manager
Morton’s, The Steakhouse at The Shops at Riverside
 

Robin Goland, M.D.

Since April 2004, Adler Aphasia Center has retained Raker Goldstein & Co. for public relations. Our goal was to get the word out about aphasia, a common communications condition, and increase the visibility of our non-profit center. They created a plan of attack, set realistic goals for us, and exceeded our expectations. Their public relations campaign resulted in a highly successful educational event, Aphasia Awareness Day, for which they coordinated participation by local government and civic personnel, the news media, local hospital staff, the town of Maywood and the general public. The well-attended event was positively covered by daily newspapers and a number of area television stations. We recently did interviews with WABC-TV in New York and 1010 WINS-AM radio as well, thanks to Raker Goldstein s efforts.

Raker Goldstein's sensitive approach towards interacting with members of Adler Aphasia Center made both the staff and the members of the Center comfortable. With their skillful ability to reach out to the news media and manage community events, Raker Goldstein has the ability to get the job done on time, within budget and with excellent results.

Thanks to our relationship with Raker Goldstein, we have been able to acquaint millions of people with Adler Aphasia Center's distinctive programs and increase awareness of aphasia generally. We wholeheartedly recommend Raker Goldstein & Co.

Sincerely,

Mike and Elaine Adler, Co-Founders
Karen Tucker, Executive Director
 

Since May 2004, Fairy Tales Hair Care for Children has been working with Raker Goldstein to increase awareness of our natural children's hair care line, most recently focusing on our Rosemary Repel lice preventative products. Raker Goldstein's team has consistently shown creativity, ingenuity, and, most importantly, the ability to generate great results on time and within budget. They have designed and managed wonderful, whimsical campaigns that are informative and educational. They know how to reach our customers, whether children directly, their parents, school nurses, pediatricians, hair salons, distributors or retailers. Best of all, Raker Goldstein has made us look smart, caring and authoritative, and our increased sales are a testament to that! In four short months, Raker Goldstein has helped Fairy Tales Hair Care for Children reach over 16 million consumers and those numbers continue to grow every month!

Heidi Raker Goldstein, Shannon Rodia and the entire Raker Goldstein team are real professionals - accessible, easy to work with and hands-on. I enthusiastically recommend Raker Goldstein to anyone who wants to work with a dynamic, creative public relations team to successfully market their company.

What can I say about Raker Goldstein & Co.? This agency is great! They have exceeded all of my expectations.

Sincerely,

Risa Barash, Director
Fairy Tales Hair Care for Children